Those of you who follow me on Twitter for Brad Hodges Enterprises will notice a lot of “tweets” that have to do with health topics. Health and Wellness are a major focus for our company with a particular slant on Women’s health.

We have various blogs on health related topics that range from Alternative Medicine to Skin Care and I have set up the blogs to update with tweets whenever a new post is made. This allows those who follow us to see the mini headline topics of the blog post and they can then in turn, choose to click the links and view the entire post.

For our Article Directory Twitter account it is much more focused. Each day a new tweet is posted directly in Twitter providing a tip or product recommendation that only pertains to Article Marketing, Writing and Publishing. In addition we have a blog that is solely dedicated to providing updates, tips and articles that can help our authors or anyone else interested in article writing and any new posts on the blog are sent in a mini post directly to Twitter.

By structuring our communication in the above manner we feel we can best serve our customers and keep them well informed about our products and services.

Twitter has become a quite a “gadget” phenomenon on the Internet but if used properly and not abused,  it is an effective way for an individual to “enhance” their communication channels rather than be a sole means of communication, which it would not be effective for, in my opinion.